Website "just okay"? It's costing you money, let's fix it

Transform your site to a client magnet with expert tips

You know you’re great at what you do—but does your website show it? A confusing layout or unclear messaging could be turning away potential clients before they ever see your value.My Tough Love website audits take the guesswork out of fixing your site. Backed by Fortune 500 marketing experience, I’ll identify the highest-impact changes you can make to turn visitors into clients—delivered in less than 3 days and ready to implement in hours.Your website should work harder so you don’t have to. Let’s make it happen.

An image of a Tough Love audit on a computer screen

Does this sound familiar?

no money coming in

Making great connections, but they don't become clients?

running in a treadmill getting nowhere

Chasing marketing trends that don't seem like you?

wasting time, hour glass

Wasting time and money on unsuccessful strategies?

What the heck is this even going to do?

How do tough love audits work?

Tough love: get ready to get laser-focused tips to transform your landing page into a true reflection of your awesome services.Booking is easy:1) Choose your package, answer a few questions,
2) pay a one-time fee to receive your truth bombs in a personalized video, sent to you within 72 hours with 5 actionable tips to start making your site better RIGHT AWAY
3) sleep better knowing you have a plan to get more clients
Oh, and it doesn't cost thousands, in fact, usually a fraction of what one new client will bring you.

Why even do this anyway? Watch the top reasons people get a tough love audit.

Click play to see some tough love in action

Each Tough Love Audit includes:

15-min personalized video

Answer a few short questions about your landing page & get a personalized tough love audit, sent privately to you with transcript in < 72 hours

5 fixes, right away

Receive 5 actionable fixes with steps to implement, ranked by ease & impact, some you can DIY. No agencies, contracts, or commitments necessary

No BS, I promise

Save time & $1000's. Instead of "Looks great!", sleep better knowing that a battle-tested digital marketer told you the truth (and how to improve!)

Don't take my word for it, here's what Tough Love veterans have to say...

An image of Christine smiling toward the camera on a street in Lower Manhattan

But who are you, anyway?

Hi, I'm Christine...

Why trust me with your digital presence? Glad you asked:

  • I'm an expert digital marketer with 11 years of experience crafting messaging & page design for one Microsoft, Nordstrom, & others

  • I have not one—but two—English degrees & 23 years spent teaching 1000s to write better, I've spent thousands of hours learning techniques (so you don't have to)

  • My family is bursting with entrepreneurs, coaches, & creatives who put their hearts & souls into their work & don't have much left for marketing. I've given them the same tough love to help skyrocket their business.

  • I write & design webpages for volunteer orgs & nonprofits in my spare time because I truly believe that those who do good deserve to do well!

  • I wake up at night in a cold sweat bothered by the tiny tweaks that stop webpages I work on from being truly superb (really! It's annoying!)

stop trying to do it all, just get your answers.

Let me put time back in your schedule and help you get the clients you deserve. If your website isn't as compelling as you, you're losing time and money. You can't manage what you don't measure.Let's measure it and you can start improving. Immediately.

Personalized video & recommendations

$249

Looking to get started? Let me help, with a personalized video and enough materials packed with tips to get you going, even if you're just DIYing. No contracts—just great knowledge—emailed right to you. No fuss, work at your own pace.

  • Personalized 15-min video with actionable tips

  • Ranked list of 5 specific fixes, by ease and impact

  • Checklist of mistakes to avoid to leapfrog 90% of business websites

  • BONUS ebook of 5 savvy upgrades for your site NOW

  • Schedule a 30-min 1:1 session with me (recommend you do this a few weeks after the video to implement fixes)

  • Health check and RESCORE of your improvements with follow-up suggestions

Basic tough love + 30-min 1:1 session

$399

Want a little extra tough love? I'll deliver the video, recommendations and then you book a 30-minute session with me to ask questions, work through materials, or just have me take a look at something. Let's do this!

  • Personalized 15-min video with actionable tips

  • Ranked list of 5 specific fixes, by ease and impact

  • Checklist of mistakes to avoid to leapfrog 90% of business websites

  • BONUS ebook of 5 savvy upgrades for your site NOW

  • Schedule a 30-min 1:1 session with me (recommend you do this a few weeks after the video to implement fixes)

  • Health check and RESCORE of your improvements with follow-up suggestions

Not ready to commit yet? Get free weekly tips.

If you're not ready to book a service, I'd love to have you join Your Brand Better newsletter with actionable marketing tips sent to you every Monday morning to hit the ground running each week!

© Christine McMullin, 2025. All rights reserved.